Following Zuffa Boxing 02 inside the UFC’s Meta Apex, Dana White spoke with the media and Vegas Sports Today was able to ask where the promotion is headed next. The answers pointed to scale, patience, and growth beyond Meta Apex in Las Vegas.
Zuffa Boxing is preparing for national expansion, with plans to add new fighters, enter additional markets, and stage events outside Las Vegas as early as this year, according to White.
When the conversation turned to how quickly Zuffa Boxing could move into other arenas and cities around the country, White was unequivocal.
“Very likely,” he said.
Zuffa Boxing Will Be A Nationwide Showcase
That expansion, White explained, will be driven by fresh talent and new business opportunities rather than reliance on the current roster alone.
“Well, it’ll definitely be new signings, new deals, more territories to go into,” White said. “I’m telling you guys, at the end of ’26, like I said before, I’ll let our body of work this year speak for itself, but it’s going to be impressive.”
White has positioned Zuffa Boxing as a long-term construction project, not a sprint. The Meta Apex, by design, allows the promotion to test fighters, production, and pacing in a controlled environment before scaling outward.
Asked about early feedback on Zuffa Boxing and the response from Turki Alalshikh, White said communication has come through Nick Khan rather than directly.
“No, I haven’t talked to him. Nick has,” White said. “He and I were texting last night, but about his fight last night. Yeah, no, he’s happy with it.”
That affirmation fits White’s broader philosophy. From the outset, he has described Zuffa Boxing as a return to fundamentals.
“Coming into this, my approach was to build it from the ground up again,” White said. “And that’s what we’re doing here.”
The atmosphere inside the Apex on Sunday night reflected that intent. White compared it to a formative era in boxing that emphasized discovery over polish.
Sunday Nights and NFL Competition: White’s Vision for Zuffa Boxing Growth
“Tonight had that USA’s Tuesday Night Fights feel,” White said. “USA’s Tuesday Night Fights created all the pay-per-view stars of the ’90s. And that’s the goal here.”
Scheduling is another area where Zuffa Boxing is willing to challenge convention. White acknowledged that Sunday night events are likely to continue even once the NFL season begins.
“Eventually, yeah,” he said. “Once NFL starts up again, we probably will.”
For now, the Meta Apex remains Zuffa Boxing’s base of operations, a room small enough to sharpen edges before stepping onto bigger stages. But White’s comments make clear that the promotion’s ambitions extend far beyond Las Vegas.