Driven by the debut of the San Antonio Spurs’ Victor Wembanyama, the opening weekend of NBA 2K24 Summer League 2023 was the most-watched ever on ESPN networks with an average of 456,000 viewers. Opening weekend, along with the announcement of the NBA In-Season Tournament and the first-ever NBA Con, also delivered record social and digital engagement with 300 million video views across @NBA social and the NBA App and the most unique visitors ever in the NBA App during the offseason (Friday and Sunday).
