Photo credit: Las Vegas Aces
Charlotte, NC and Las Vegas, NV (March 5, 2024)—Ally Financial Inc. (NYSE: ALLY), a leading brand in women’s sports, and the Las Vegas Aces, the reigning back-to-back WNBA Champions, today announced a new multi-year, multi-million-dollar deal. Among the terms of the agreement, Ally becomes the first-ever official retail banking partner of the Aces.
Additionally, a new national media deal that encompasses WNBA games will help move Ally closer to its goal to reach equal spending in paid media across men’s and women’s sports. Ally intends to be close to 50/50 by the end of 2024, but there’s still work to be done.
Las Vegas Aces’ President Nikki Fargas on Mark Davis’ impact in women’s sports:
“We’ve been interested in entering the WNBA for years because it’s one of the most popular women’s sports leagues in the country, and it’s imperative to Ally reaching our 50/50 goal,” said Andrea Brimmer, chief marketing and PR officer at Ally. “We aren’t going to sponsor just any team. The Aces are the best team in the league, drawing national attention and major respect from basketball fans worldwide, and together we have many shared values. They’re the perfect addition to our growing sports portfolio.”
The Las Vegas Aces are leaders within the sport, known for providing its employees and players with the best resources in the league, including a first-of-its-kind practice facility. Owner Mark Davis also set a high bar when he hired Becky Hammon, who has led the Aces to back-to-back WNBA titles in her first two seasons as head coach.
“We are thrilled to partner with Ally Financial—a like-minded brand that aligns so significantly with the Las Vegas Aces’ culture and values,” said Aces president Nikki Fargas. “Their dedication to making strategic decisions and efforts to support the continued growth of women’s sports is unmatched in the industry, and we can’t wait to see where this partnership ultimately leads for not just our franchise, but the Las Vegas community.”
Ally is now the official jersey patch sponsor of the Aces and will appear on the front shoulder of all Aces game jerseys and the mascot, BUCKET$ jersey. Aces fans can expect exciting engagements with Ally this season, from sweepstakes to theme nights. Ally will also work with the Aces on several community outreach initiatives.
Ally also introduced the two newest members of Team Ally, the company’s unique brand ambassador program built to make women’s sports hard to miss – Aces players Alysha Clark and Sydney Colson.
Colson and Clark the new faces of Ally:
Clark and Colson will join Lilia Vu (Ally signed the World’s No. 1 golfer in Jan.) and the rest of Ally’s brand ambassadors who are part of this unique program to work with Ally to push for progress, increasing demand for women’s sports, increasing year-round fan engagement, and creating social currency. Team Ally also advises from a player-perspective on how Ally can create the biggest impact with its investments in women’s sports.
