The New York Knicks lights up Las Vegas Sphere

The New York Knicks lights up Las Vegas Sphere

LAS VEGAS – Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a new partnership with Sphere Entertainment Co. (NYSE: SPHR), naming Sphere, the next-generation entertainment venue that opened last month in Las Vegas, the Official Jersey Patch Partner of the New York Knicks, one of the most storied franchises in sports.

“The MSG family of companies has an unrivaled portfolio of premium assets, and we are committed to ensuring that the strength of our brands and unique global reach continue to benefit one another in powerful ways,” said David Hopkinson, President & COO, MSG Sports, who oversees global marketing and brand partnerships across the MSG family of companies. “This pairing brings together two globally-recognized brands – a revolutionary new venue that is literally changing the way people experience live entertainment, and one of the most recognized franchises in professional sports – to create an innovative partnership at the intersection of sports and entertainment.”

Watch here for full video:

The Las Vegas Sphere is an 18,600-seat entertainment arena, featuring 580,000 sq. ft. of LED surrounding the building and is one of the most expensive advertising places in the world.

Related news: NBA In-Season tournament to debut in Las Vegas