LAS VEGAS — PMI Kids World is bringing the excitement of the FIFA World Cup to collectors and soccer fans with the launch of Super Goal, a new line of officially licensed collectible figures packaged inside a gold soccer cleat.
Speaking with Vegas Sports Today, Rachel Griffin of PMI Kids World said the product was created to capture the excitement and global passion surrounding the world’s biggest sporting event.
Each Super Goal capsule includes a collectible player figure, a themed accessory such as a soccer ball or water bottle, a player poster, a collector’s guide, and a unique piece of a soccer pitch. As collectors acquire additional capsules, the pitch pieces connect together to create a full soccer field where fans can display their collections.
“The World Cup brings the entire world together,” Griffin said. “Whether you’re watching at home, in a restaurant, or with friends, everybody is cheering for their country or cheering for the competition. It’s all done in a fun, positive way, and that’s what inspired this product.”
The gold cleat packaging measures approximately six inches long and serves as both the mystery capsule and a display case.
“What I love about it is that it’s a beautiful gold cleat that looks great on a desk, on a shelf, or in your room,” Griffin said. “Once you open it, you discover the player, the accessories, the poster, and a piece of the pitch. Then you can close it back up and display it all over again.”
The Super Goal lineup features 61 officially licensed players representing national teams from around the world. Griffin said each figure is based on player scans and includes athletes who officially opted into the collection.
Among the biggest names are Lionel Messi, Cristiano Ronaldo, Rafael Leão, Julián Álvarez, Lautaro Martínez, Rúben Dias, Nico Williams, and Xavi Simons.
The collection also features several members of the United States Men’s National Team, including Christian Pulisic, Weston McKennie, Tyler Adams, Malik Tillman, Tim Weah, Tim Ream, Sergiño Dest, Antonee Robinson, and Chris Richards.
“Fans can build their own dream team,” Griffin said. “Whether you support Team USA, Argentina, Portugal or another country, you can collect players from all over the world and recreate your own World Cup.”
Griffin expects Messi to be among the most sought-after figures.
“Everybody is probably going to be chasing Messi,” she said. “But there are so many incredible players throughout the lineup that collectors will have fun trying to complete their teams.”
Beyond soccer, Griffin said PMI continues expanding its lineup of licensed collectibles. The company currently offers products tied to the UFC, along with brands including Care Bears, Fugglers, and several other collectible toy lines.
With Las Vegas serving as one of the nation’s premier fight capitals, Griffin believes UFC collectibles will also resonate with local fans.
“We know there are a lot of fights in Las Vegas,” Griffin said. “I think your audience will be excited to know we have UFC collectibles as part of our lineup.”
Super Goal capsules are available now at Walmart stores nationwide and online for $9.97 each.
“For about ten dollars, you can take home your favorite player,” Griffin said. “That includes stars like Messi, Cristiano Ronaldo and Kylian Mbappé. It’s a great value for both kids and collectors.”
Griffin said while PMI’s focus is on creating a fun collecting experience, the company enjoys seeing fans embrace the hobby.
“It’s always exciting to see collectors searching for rare players and watching the community grow,” Griffin said. “We love seeing these collectibles find a home where kids and adults can enjoy them every day.”
Looking ahead, Griffin said PMI hopes to expand into additional professional sports licenses, although there are no announcements regarding future partnerships with leagues such as the NFL or NBA.
For now, the company is focused on helping fans celebrate the FIFA World Cup.
“We want people to relive their World Cup dreams,” Griffin said. “Go to Walmart, pick one up, build your team, and enjoy the experience.”
Super Goal collectible capsules are available now at Walmart stores nationwide and online.
