LAS VEGAS – The PlayStation NBA Creator Cup returns to Las Vegas for its most anticipated iteration yet, taking over T-Mobile Arena on Friday, December 12, as part of the in-market programming surrounding the Emirates NBA Cup. The highly competitive, creator-driven basketball event will begin at 8 p.m. PST, preceded by an exclusive on-court VIP experience from 7 to 8 p.m. The Creator Cup will also stream live on the NBA App and NBA YouTube, bringing the unique energy of creator culture directly to fans worldwide.
Coinciding with the Emirates NBA Cup, the PlayStation NBA Creator Cup highlights the NBA’s continued commitment to blending traditional basketball with digital innovation, creating unique opportunities for fans to engage with the game in new ways during one of the league’s most exciting championship moments.
This winter’s “PlayStation NBA Creator Cup” promises to be the ultimate showcase of competition and creativity, bringing together some of the world’s top digital creators and basketball personalities. With a combined following of more than 125 million across TikTok, YouTube, Twitch and Instagram, this star-studded roster guarantees an unforgettable experience for fans. The event is open to fans of all ages, with free General Admission tickets and a limited paid VIP ticket that includes an on-court meet & greet with creators. The event will also stream live on YouTube and the NBA App.
The 2025 roster features a powerhouse lineup with a collective reach exceeding 125 million followers across TikTok, YouTube, Instagram and Twitch. Confirmed talent includes SeanDoesMagic, YPK Raye, Cam Wilder, Carson Roney, Kris London, JDub, Chris Staples, Marcelas Howard, Drifty Jay, StrictlyBball as stream host, Pika, Bree Green, Meka, Da Kid Gowie and Lethal Shooteras arena hosts, as well as Caleb Nash Feemster and Ty Jackson “Tyy2.0.”
This year’s Creator Cup features an all-new multi-level format. Each level introduces a new gaming-related elements, including coaches activating two-minute bursts of increased pace and doubled scoring, bonuses for fan-voted players and an untimed, target-score finish target-score finish, with eleven points added to the leading team’s score to determine the game-winning total.
The PlayStation NBA Creator Cup also reflects the NBA’s growing commitment to creator-driven storytelling and fan engagement, offering participants exclusive access to league media tools, courtside experiences and branded content opportunities throughout the season.
Tickets will be available starting on Cyber Monday (Dec. 1) at nbaevents.com/cup.
ABOUT THE NBA CREATOR CUP
Launched in 2021, the NBA Creator Cup is an innovative content-first sporting event where top digital creators showcase their basketball skills and compete on major stages tied to iconic NBA moments. As part of the league’s broader creator ecosystem, the event bridges the gap between traditional sports and new media, engaging younger audiences and building community through elite play, humor and storytelling. Creator Cup events have been hosted during NBA All-Star, NBA Summer League and the Emirates NBA Cup, with highlights generating millions of impressions across social platforms and viewership from around the world.
For more information, follow @NBA on all platforms or visit nba,com.
