LAS VEGAS – The “PlayStation NBA Creator Cup,” returns to Las Vegas, delivering an electrifying fusion of sports, entertainment and creator culture. This high-energy basketball showdown, featuring top basketball creators, will take place at The Pavilion at UNLV, from 7 until 9 p.m. PST on Wednesday, July 9.
Coinciding with the NBA 2K26 Summer League, the Playstation NBA Creator Cup highlights the NBA’s commitment to blending traditional basketball with digital innovation, creating unique opportunities for fans to engage with the game in new ways.
This summer’s “Playstation NBA Creator Cup” promises to be the ultimate showcase of competition and creativity, bringing together some of the top digital creators and basketball personalities. With a combined following of more than 150 million across TikTok, YouTube, Twitch and Instagram, this star-studded roster guarantees an unforgettable experience for fans. The event is open to fans of all ages, with tickets priced at just $20. The event will also stream live on YouTube and the NBA App.
The Creator Cup lineup features standout creators such as SypherPK, Cam Wilder, Kris London, D’Aydrian Harding, Carson Roney, Bree Green, and Las Vegas local, YPK Raye, all known for blending high-level hoops with personality-driven content.
“Participating in the PlayStation NBA Creator Cup in Las Vegas is always a highlight of my summer,” said creator, YPK Raye. “Bringing this energy to my hometown makes it even more meaningful plus it’s a family-friendly event and a unique way for fans to connect with the creators they watch every day.”
The rosters feature a diverse mix of talent, from former collegiate athletes and Harlem Globetrotters alumni to Guinness World Record holders and social media phenoms, offering fans a high-energy, content-driven competition unlike anything else in basketball.
The Playstation NBA Creator Cup also reflects the NBA’s growing commitment to creator-driven storytelling and fan engagement, offering participants exclusive access to league media tools, courtside experiences and branded content storytelling opportunities all season long.
