Seattle- The XFL has partnered up with ESPN and Fox Sports with broadcasting live games throughout the XFL season.
“We look forward to showcasing the XFL on ESPN and ABC, including the kickoff game and championship during the league’s inaugural season,” said Burke Magnus, ESPN Executive Vice President, Programming and Scheduling. “Vince McMahon and Oliver Luck are two of the sports industry’s most creative and experienced leaders, and they have exciting plans for this league. We believe in their vision for the XFL, which will be a great addition to our year-round commitment to football.”
“We welcome the XFL to the FOX Sports Family and are pleased to expand our relationship with Vince McMahon,” said Eric Shanks, FOX Sports CEO & Executive Producer. “Football is in FOX Sports’ DNA and a key component of our programming strategy. Alongside Oliver Luck and his incredible team, we’re excited for the debut of the XFL on FOX Sports.”
The XFL started in 2001 and was not a successful league at that time, however, this time around there is a better marketing strategy, as well as big names that will help push the XFL brand this time.
But it shouldn’t stop there. Increasing and constantly striving for brand awareness is something that should always happen, as all successful businesses will know. Incorporating different strategies concerning your marketing is important, and you should make sure that this reach expands over both physical and online methods. For example, places like Victorious, can help companies to work on their search engine optimization, so they can place higher in the search engine rankings. Good, right? And think about what this can do for the XFL brand going forward? The better the marketing strategy is, the better the brand could perform.
The season will start in February right after the Super Bowl and it will be interesting to see if the ratings will increase or decrease with the hype of the FL.