Vegas- The BIG 3 and CBS have agreed to a deal where CBS will broadcast 20 hours of coverage throughout the 2019 season.
“The enthusiasm of the BIG3 from sports pioneer Sean McManus and his team of, David Berson, Dan Weinberg, and Greg Trager was infectious,” said BIG3 Co-Founder Jeffrey Kwatinetz. “The future is bright for the BIG3, and it’s an incredible advantage to build on the success of the BIG3 by partnering with the number one network and drawing off the experience of the team that broadcasts some of the biggest and most prestigious championship games in sports.”
“We’re excited to partner with such an exciting and fast-growing league that showcases some of the most recognizable basketball players in the world,” said Dan Weinberg, EVP of Programming, CBS Sports. “Adding multiple hours of BIG3 coverage during the summer to both CBS and CBS Sports Network – including direct lead-ins – establishes more synergy and continuity between the broadcast and cable network, while delivering these action-packed games to a national audience throughout the entire season.”
This year marks the BIG 3 third season and the marketing strategy from beginning to now has been a sight to see. Ice Cube’s marketing team has built up the quality of the brand by adding players that are retired like Gary Payton, Allen Iverson, and Charley Oakley to coach. Also while they are coaching, fans get to hear in-depth conversations, strategies, and trash talk that feels like a backyard three on three game from a coach’s standpoint.
The coaches are just one spectrum on why the BIG 3 has been successful, some of the pro players that have retired from the NBA decided to come out of retirement to play in the BIG 3 league. Big names bring in crowds, as well as the ticket prices are cheaper than tickets to a pro game. Fans can see a lot of former NBA players, as well as celebrities that will attend for a cheaper price.
Hate it or love it, Ice Cube is breaking barriers with his new league and it has gotten fans excited about the direction that the league is going into. Here are some of the new faces that will be playing this season; Amar’e Stoudemire, Drew Gooden, Nate Robinson, Stephen Jackson, Carlos Boozer, Glen ‘Big Baby’ Davis, Chris ‘Birdman’ Andersen, Rashard Lewis, Metta World Peace, Mahmoud Abdul-Rauf, Corey Maggette, Cuttino Mobley, Jermaine O’Neal, Brian Scalabrine and many more.